Alas, the dating that is online isn’t all flowers and moonlit walks. For organizations that offer dating services, it really is a competitive globe where each major business has got to one-up the other inside their claims — what number of users get communications, just how many of the communications result in times, and exactly how numerous marriages emerge from those unions. A page simply delivered by Match.com to competitor Plentyoffish reveals simply just how really these businesses use the figures.
The page is not very long — shortly, this is certainly, apart from a bullet-pointed selection of 18 stats from Plentyoffish’s advertising materials, which Match.com challenges its competitor to substantiate. Record includes claims that Plentyoffish creates over 500,000 brand new relationships and 18 million times every year, and 20,000 new signups daily. “According to my understanding of the industry, ” writes Match basic counsel Marshall Dye, “these claims can not be supported and tend to be deceptive and/or false. “
These types of letters are most likely fairly common; what exactly is uncommon is seeing them provided.
But Plentyoffish creator Markus Frind not merely posted the page, he additionally responded it having a article starting his or her own suspicions of exaggeration by Match. (The ellipses are personal):